Wow! Have you stopped by your local wine shop lately? Next time you are there, definitely take some time to look at some great wines with deep discounts and great value pricing. With the current economic situation, it is a great time to build up your wine collection on some great highly rated vintages with special deals as well as a great way to stock your cellars up for the holidays!
Wine is a moving industry... I mean that it needs to maintain a steady movement on the store shelves to keep the vintages current, the wineries producing, the farmers harvesting and the customers happy! Any hiccup or backup in the chain of supply and demand can create ripple effects that will influence the cost of wine at your favorite shop. This being said, obviously the sluggish economy has been that hiccup that plays right into consumers hands. Wine is high in supply but shifts in demand has yielded a buyers market. Now don't get me wrong, demand is still at a high level as well, but the average consumer has shifted their buying patterns to coincide with their own economic situation. A consumer who used to purchase a $30 bottle might now buy two $15 bottles. A consumer who used to buy two $10 bottles a week might now be buying a three liter premium box wine. This has allowed the higher priced premium wineries adjust their pricing to compete to sty within peoples price range. A win win for consumers.
With so many options in the marketplace, the industry has put a premium on high quality wines at affordable pricing. It has also set in motion many marketing strategies such as mail in rebates, wine label line extensions, new secondary brand labels and many new eye catching label and package changes. This combined with value pricing work to capture a consumer and comfort them through these economic times. It is a perfect time to try something out of the ordinary that's new and exciting! This allows you to expand your palate and your wine collection without depleting the bank account. It is also the perfect time to stay with your tried and true brands that have been there through it all and continue to offer great reliable quality at a great price!
Either way, whatever you decide is a victory for you! Keep drinking, keep learning and have a great day!
P.S. What the hell is up with packing peanuts! Perfect shaped pieces of styrofoam death for young children, pets and the environment!
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